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Free guide for contractors

15 Steps to Grow Your Contracting Business Today

How to get found, build trust, convert leads and keep clients coming back — fifteen moves in the order they compound, with every script, diagram, checklist and worksheet you need to run them.

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Cover of the guide 15 Steps to Grow Your Contracting Business Today

Pages

45

Steps

15, in order

Inside

Scripts & checklists

Price

Free

What’s inside

The marketing system, in the order it compounds.

Most advice hands contractors a pile of tactics with no order. This guide follows the path every homeowner walks — from hearing your name, to vetting you at 9pm, to comparing two quotes — and puts each tool at the one moment where it works.

Part 1 · Steps 1–6

The foundation

The vetting layer every lead ends up judging. Nothing else works until this converts.

  • Know your customer and write your value proposition
  • A website structured to survive vetting
  • A complete Google Business Profile
  • A review engine at every walkthrough
  • Case studies, not camera rolls
  • HDR photography by routine

Part 2 · Steps 7–11

Get found & stay remembered

Where a steady flow of leads comes from — instead of a flood in June and a drought in November.

  • Short videos that saturate your own city
  • Articles that answer the money questions
  • A lead magnet for the months-out majority
  • Email that does the waiting for you
  • Ads matched to the buyer’s temperature

Part 3 · Steps 12–15

Convert & compound

Landing the leads without chasing them all day.

  • A chatbot on the night shift
  • AI intake that qualifies before you drive
  • The 30-minute response and the quote that feels safe
  • The Friday 20 minutes that keeps it all running

Also inside

Everything you need to actually run it.

  • 10 things to do today to get leads tomorrow — no new spend
  • Word-for-word scripts: the review ask, the missed-call text, the quote follow-up
  • A six-email nurture sequence, written out
  • The 90-day rollout: what to build first, second and last
  • The 15-step checklist and a job documentation worksheet to tape inside the trailer door
  • A plain-English glossary and every statistic with its source

Who wrote it

Written for contractors, by a contractor’s photographer and web designer.

I’m Lonnie Markley. I build websites, photography and video for trades, renovators and realtors across Metro Vancouver. This is the system I set up for clients — free, whether we ever work together or not.

Get the free guide